2019: Lancôme
In 2019, we teamed up with perfume and beauty brand Lancôme to unveil the station's 2019 sparkling festive installation, inspired by Paris’ most iconic landmark - The Eiffel Tower.
The magnifique 36-foot installation embodied the elegance and cheerful spirit of the world’s largest French beauty brand, brightening up the station with Lancôme’s signature pink pantone. The breath-taking creation was adorned with over 1,500 bottles of the brand’s signature fragrance, La Vie Est Belle; a scent that captures free-spirited and fulfilled femininity, perfectly embodied by Lancôme’s Global Ambassador and face of the fragrance, Julia Roberts.
The Lancôme Christmas installation also brought the magic of Paris to the station with a magical light show – mirroring the original tower’s iconic display. The show, with over 1,300 flashing LED lights, was visible almost 600 times during the festive season.